Since ages, tourism in Pakistan has been at an all-time high. It has been one of Pakistan’s main sources of revenue. Furthermore, tourism plays an important role in the promotion of the country’s culture and civilization. Similarly, Pakistan is endowed with a diverse range of cultures, civilizations, and traditions. Furthermore, it is surrounded by eye-catching scenes, heavenly landscapes, and historic sites; it has a high tourism potential. Because a large portion of Europe’s population admires natural beauty, which they lack in their own homeland, the aforementioned natural beauty has made the Europeans fall in love with themselves. As a result, it has been blessed with tourists from all over the world during all four seasons. Because there are many people who are in love with the summer season and many others who want to enjoy the spring season. However, because of its geographical lands, Pakistan has the best environment for all seasons.
Above all, the natural beauty of Swat valley, with its beautiful peak covered in white clothes of snow, draws people from hot countries. It has innumerable mountains, which act as an attractor, drawing people’s attention. The peak of K2 is located in these mountains and is known as the world’s second highest peak.
In addition, Naga Parbat is the world’s sixth-longest peak. As a result, many tourists visit Pakistan to climb and enjoy themselves in such peak areas. There are also many glaciers that are ideal for sports, and Europeans enjoy such activities. The lakes that surround these peaks are the best part about them. Sakardu’s two most beautiful lakes are Saiful and Sat Para. Similarly, in order to attract the attention and desires of more tourists, a new health resort called “Ayubia” has been built. It has a peaceful residential area where they can stay to make their journey more comfortable.
On the other hand, aside from natural landscape beauty, Pakistan is endowed with a plethora of historical sites. According to the World Economic Forum’s Travel & Tourism Competitiveness Report, Pakistan ranks in the top 25% of global destinations for its World Heritage sites, which range from the mangroves of the Indus delta to the sites of the Indus Valley Civilization, including Mohenjo-daro and Harappa. Similarly, there are a plethora of people in this world who are eager to visit such historical sites.
Mohenjo-Daro is a well-known historical site that was discovered in the nineteenth century. Though it is thought to have been built around 2600 BC. Mohenjo-Daro is made of mud and baked bricks and is thought to be one of the very first settlements that sparked the Indus Valley Civilization. It is also thought to be one of the ancient major urban settlements whose plans were copied by other civilizations, including advancements in Old Egypt. However, research is being conducted to discover the way of life of ancient people, and it appears that such historical sites compel archaeologists and geologists to conduct their research in Pakistan.
Second, Texila is a well-known archaeological site that reveals how ancient civilizations came to be associated with the Indus civilization. It demonstrates very detailed evidence of the various stages of development influenced by Central Asia, Greece, and Persia. Furthermore, it is believed that it was used by Alexander the Great during his conquest of the region at one time. Aside from these, Pakistan is known as the Mughal Empire’s birthplace. Furthermore, well-known Mughal sites such as Noor Mahal, Jahangir’s Tomb, and many others can still be found in Pakistan. Another well-known tourist destination in this regard is the religious site Badshai Mosque. Muslims from all over the world, including Turkey, India, and Palestine, visit these sites in large numbers.
Another tourist attraction is Gwadar’s port and beach, which has been decorated with CEPC’s benison. It will now be another treasury to attract tourists from all over the world. Many researchers also agreed that because it is located in a hot area near Turbat, it will be one of the best places in the world for enjoyment during the winter, because the level of coldness is lower than on other beaches around the world and in European countries.
If ears are put to this, the country’s revenue can be generated with the help of these priceless sites, natural beauty, and historical places. It helps to create more job opportunities for locals and can help them live a better life by earning money from tourist attractions and tourists.
According to the World Travel and Tourism Council, travel and tourism contributed US$7.6 billion (PKR 793.0 billion) to Pakistan’s GDP in 2016, accounting for 2.7 percent of total GDP. [14] Tourism is expected to contribute Rs1 trillion (US$6.2 billion) to the Pakistani economy by 2025, according to the government. According to the World Travel And Tourism Council data, Pakistan can boast of significant economic growth and development.
Tourism also opens up new avenues for bringing money into the country. The most significant advantage of this industry is that it necessitates a large amount of labor, and many of these businesses are small and micro carriers. This means that every dollar that enters the industry is immediately felt by business owners and employees, and is directly related to the increase in domestic spending.
There are numerous benefits to society that host the ability to become a tourist dream location. It is also a desirable destination for individual travelers because the tourism industry is expanding, allowing more people to stay for longer periods of time and contribute more money to the local and national economies. Furthermore, one direct benefit that can be seen is that it creates more job opportunities. For example, more employees will be required in hotels, restaurants, and tourist attractions to care for tourists. The advantage of all of these businesses is that they not only pay their employees, but they also buy goods and products locally, which has greatly aided the development of the local industry.
Furthermore, in order to achieve economic prosperity, tourists will divert the country’s bad condition to a better environment. It also provides social welfare benefits to the people of the country. However, there are many obstacles in the country that become challenges in the way of increasing the number of tourist visitors. To begin with, security is a major barrier that prevents many people from visiting Pakistan’s priceless sites, despite their attractiveness.
Terrorist attacks and bomb blasts occurred in large numbers over the last decade. As a result of these issues, the country’s name is being referred to as bush and bastard on a global scale. It will undoubtedly result in a decrease in the number of tourists visiting the country. According to the World Economic Forum, if the country is free of these security issues, tourism’s contribution to GDP would be greater than 20%. Second, the infrastructure of these places can be improved to make them more beautiful and appealing, but they are treated as orphans.
The condition of Pakistan’s roads and connectivity infrastructure appears to have been compromised due to factors such as budgetary constraints and corruption. However, these have not been considered for construction or connection to the rest of the country. As a result of the aforementioned factors, the country’s tourism rate has remained low.
To summarize, Pakistan is a popular tourist destination because it is endowed with natural beauty and historical sites that can generate significant foreign exchange if properly and methodically exploited. Tourism has the potential to become a foreign exchange earning industry for the country. There are some strategies that must be implemented in order to make it more appealing.
To begin with, the tourist site should be blessed with train security to protect tourists from terrorist attacks. Second, more money should be spent on these sites to make them more beautiful, comfortable, and peaceful so that visitors will stay longer and contribute more to the country’s economic growth. Third, more infrastructure should be consumed. All provinces of the country should be linked by a country road. Without a doubt, it will aid them in their travels throughout the country. In a nutshell, this is how the country will be blessed with more benefits.